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#Who Mixed-media artist Hayley Eichenbaum’s education goes from 3D graphics to sculpture, including performance art. She became a photographer by chance, or rather thanks to her will to leave a trace of her other great obsession — aside from art: the obsession with the road, with hitting it freely; the obsession with on the road trips on the American highways.
#What Geometries, colors and Route 66. Hayley drove it eight times, widely depicting it in her Instagram series, The Mother Road, by seeking minimalist architectures and turning commonness into something surreal; as a result, the frame looks noiseless, whereas the technicolor fonts appear to be mysterious.
#iLike The formal research that matches with the storytelling construction; the curatorial awareness with which she creates a series of images; the seducing ambiguity with which she harmonizes what’s true and what’s not.
#iFollow I follow her because I love her cinematographic unconscious; because I want to lose myself in a map of references that not only leads you to some Sci-Fi movie of the 60’s — the saturated colors, the accurate structure, the sense of symmetry and equilibrium —, but also to the great American melodrama of the 50’s; for in her photographs Stanley Kubrick meets Stephen Shore and William Eggleston, and Gregory Crewdson meets Jack Kerouac. I follow her because she knows how to exalt America, turning reality into an archetype.
#Bestpost A psychedelic Hopper; an American dream under the influence of acids, or a War of the Worlds served up in a cocktail sauce.
What a crazy couple of weeks! Having a hard time keeping up. Huge thanks to @jorgsengers and @gert_pauly for featuring my work on the @thisaintartschool account last week! And for everyone who left kind words on the images – I love you 😘 Another huge thanks to @wired for their article about my work…dream come true. Still in shock 💕🙏🏼💕
#Hashtag Hayley doesn’t use them, but if she did, it would be probably be the following: #motherroad #minimalism #americanroadtrip #architecture_minimal